"Most successful people have coaches."
- Jack Canfield, co-author, Chicken Soup for the Soul

We all have blind spots and shortcomings that damage our success and happiness.

  • Do you hesitate to launch new ventures?
  • Are you nervous making presentations?
  • Do you second guess your decisions?
  • Do you worry about your performance?
  • Are you anxious when asking for raises?
  • Are you intimidated by superiors or peers?
  • Is being assertive or competitive hard for you?

Dr. Sullivan's revolutionary approach explains why traditional coaching programs fail to solve problems such as indecision, procrastination, or lack of confidence. Our primitive emotional brain not only generates self-confidence, motivation, and other feelings, it also must automatically control or contain them. Unconscious over-controlling or "suppressing" our core strengths creates most problems.

For example, if you feel anxious when performing, speaking in public, or making presentations, Dr. Sullivan shows that being in front of an audience naturally stimulates your emotional system to generate the same intense feelings of importance and competitiveness that empowered our ancestors to gain the most status and influence.

These instinctive feelings might include, I-am-valuable and You-should-listen-to-me. Two-time Oscar winning actor Michael Caine said, “All actors have big egos,” suggesting that feeling really good about yourself is important in performing. If you feel nervous performing or presenting, part of your emotional brain is probably alarmed by these strong feelings and automatically suppresses them by filling you with anxiety, self-doubt, and self-criticism.

Dr. Bernard Sullivan

Dr. Sullivan uses easy visualizations to teach your emotional suppressive system that you can safely enjoy and channel your inborn sense of worth and importance so that it stops injecting you with anxiety.

Dr. Sullivan's coaching helps you enjoy comfortably:

  • Recognizing your instinctive strengths
  • Feeling energized and empowered by them
  • Appropriately channeling them to maximize your confidence, creativity, and productivity

A licensed psychologist for 45 years, he is an unusually skilled coach with extensive postdoctoral training.

Dr. Sullivan's pioneering coaching will let you see yourself in a new way, feel like a force of nature, and perform at your very best.

With as much humor as possible, he positively, pleasantly, and supportively tailors sessions to each person’s goals and interests.

Dr. Sullivan's coaching specialties include:

  • Self-Confidence
  • Public Speaking
  • Performance Anxiety/Stage Fright
  • Assertiveness
  • Indecisiveness
  • Procrastination
  • Low Motivation
  • Sales
  • Psychology of Selling
  • Stress Management
  • Conflict Resolution
  • Sports Psychology
  • Resilience Training
  • Finding Exciting Goals
  • Analyzing Critical Issues
  • Identifying Barriers to Success
  • Improving Relationships
  • Improving Performance and Productivity
  • Freedom From Guilt
  • Relieving Anxiety
  • Dissolving Depression

 Does a psychologist actually know anything about business?

Dr. Sullivan's father, a talented and unusually honest salesman and entrepreneur, began teaching all his sons about business and sales when they were boys. He began by saying, "You have to be helping people by offering something they really need."

In high school, Dr. Sullivan devoured books on business and selling and majored in business administration in his first two years of college. While in college he also co-founded and was president of Sullivan Brothers Construction Company, a small business that built grain bins. After experiencing how hard running a business actually is, he decided that he loved psychology more.

Yet in 1986 he founded and was Chairman and CEO of The Creative Mind, the country's first Psychology/Self-Improvement store. He and his wife, Nancy, opened a second store in Kansas City and franchises in New York and St. Louis.

Coaching salespeople, executives, and entrepreneurs for 45 years has also given him a deep appreciation of the demands of business and the dynamics of influencing people.

Dr. Sullivan coaches individuals and groups in the office or over the telephone, Zoom, or FaceTime, etc


45-minute session - $195
60-minute session - $260
Coaching is usually a fully tax deductible business expense.